Abstract

About this report

This report explores the bottled water category and provides insights-going beyond discussing segments, brand performance, and current trends to growing the consumer base and increasing frequency of purchase from current consumers. Specifically, the highlights of analysis in the report include:

• How the deteriorating economy and growing backlash against bottled water is influencing the category
• What role women play in driving the market growth
• How the consumer trend towards holistic health has positively influenced the market
• How the safety concerns about branded bottled water can jeopardize the market growth
• How bottled water can reinvent itself through weight loss beverage positioning in comparison to other beverages
• How factors contributing to the return of tap water and increased focus on using filtered water are going to influence the bottled water market
• Role of private labels in attracting consumers in a market that builds market share on price promotion
• Why consumers are not moving to jug/bulk bottled water despite the uproar over recycling of convenience/PET bottles
• Discussion of new functional claims in enhanced water that have the potential to drive growth
• What factors can undermine the growth in enhanced water